1. Introduction

This Cookie Policy explains how Swaye (“we”, “our”, “us”) uses cookies and similar technologies on our website swaye.co.uk.

By continuing to browse or use our website, you agree to our use of cookies as described in this policy unless you choose to disable them.

You can change or withdraw your cookie preferences at any time.

 

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly and improve your browsing experience.

Cookies can be:
• Session cookies: deleted when you close your browser
• Persistent cookies: remain on your device until they expire or are deleted
• First-party cookies: set by our website
• Third-party cookies: set by external services (e.g., Google Analytics, payment gateways)

3. How We Use Cookies

Swaye uses cookies for the following purposes:

3.1 Essential Cookies (Strictly Necessary)

These cookies are required for the website to work properly.
They include:
• WooCommerce cart cookies
• Session cookies
• Security and authentication cookies
• Checkout and payment-related cookies

Without these, the website cannot function correctly

3.2 Performance & Analytics Cookies

We use analytics tools to understand how visitors use our website.
Examples:
• Google Analytics
• WordPress/WooCommerce performance scripts

These cookies collect:
• Page visits
• Time spent on pages
• Click behaviour
• Device and browser type 

All data is anonymous.

3.3 Functionality Cookies

These cookies improve your shopping experience by remembering:
• Login details (encrypted)
• Items in your cart
• Your preferences and settings

3.4 Marketing & Advertising Cookies

If enabled, these cookies help us show relevant adverts on:
• Google
• Facebook
• Instagram
• Other advertising platforms

They track your browsing activity to personalise ads.
Marketing cookies are only activated with your explicit consent, in compliance with UK GDPR and PECR.

4. Third-Party Cookies

We may use cookies from trusted third-party services, including:
• Google Analytics
• Facebook Pixel (if installed)
• Google Ads tracking
• Payment providers (Stripe, PayPal, Klarna, Clearpay, etc.)
• Security/antispam plugins (e.g., Wordfence, Akismet)

These companies have their own privacy policies.

5. Managing or Disabling Cookies

You can manage your cookie preferences in the following ways:

Browser Settings

You can block or delete cookies using your browser settings:
• Chrome
• Safari
• Firefox
• Edge
• Opera

Disabling essential cookies may prevent parts of the website from functioning.

Cookie Banner

Our site may use a cookie consent tool that allows you to:
• Accept all cookies
• Reject all cookies
• Manage individual preferences

You can update your preferences at any time.

6. Legal Basis for Cookie Use

Under the UK GDPR and PECR (Privacy and Electronic Communications Regulations):
• Essential cookies do not require consent
• Analytics, marketing, and non-essential cookies require explicit user consent

Swaye fully complies with these regulations.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.
The newest version will always be available on this page, with an updated date at the top.

8. Contact Us

For any questions regarding cookies or data protection, contact us:
📧 info@swaye.co.uk
📍 Headlands Works, Headlands Road, Liversedge, WF15 7NT