Swaye – Privacy Policy

Last Updated: 11 Dec 2025
Website: https://swaye.co.uk
Business Name: Swaye
Address: Headlands Works, Headlands Road, Liversedge, WF15 7NT
Contact Email: info@swaye.co.uk

1. Introduction:

Swaye (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit swaye.co.uk or purchase from us.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the practices described in this policy.

2. Information We Collect:

We collect personal information when you:

2.1 Place an order

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Order details
  • Payment information (processed securely by third-party gateways — we do not store card details)

2.2 Create an account

  • Name
  • Email
  • Password (encrypted)

2.3 Browse our website

WordPress and WooCommerce automatically collect:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Referrer information

2.4 Contact us

  • Name
  • Email address
  • Your message or enquiry

2.5 Newsletter signup

  • Email address

2.6 Cookies

Our website uses cookies to:

  • Enable cart functionality
  • Save login information
  • Track website usage
  • Improve site performance

See our Cookie Policy for full details (I can write one if you want).

3. How We Use Your Information:

We use your personal data for the following purposes:

3.1 To process and fulfil your orders

  • Delivering your products
  • Processing payments
  • Providing order updates
  • Handling returns and customer support

3.2 Customer account management

  • Enabling access to order history
  • Saving preferences
  • Faster checkout

3.3 Website improvements

  • Monitoring traffic
  • Improving site performance
  • Enhancing user experience

3.4 Marketing (with consent)

  • Sending promotional emails
  • Informing you of new products
  • Special offers and updates

You can unsubscribe at any time.

3.5 Legal and administrative purposes

  • Fraud prevention
  • Compliance with UK law
  • Record-keeping

4. Lawful Basis for Processing:

We process your data based on the following legal grounds:

 

  • Contract: To fulfil orders and provide customer service
  • Consent: For marketing and cookies
  • Legitimate Interests: To improve our website and prevent fraud

Legal Obligation: Where required by law

5. How We Store and Protect Your Data:

Your information is stored securely through WordPress and WooCommerce systems.

We use:

  • SSL encryption
  • Secure server hosting
  • Restricted admin access
  • Encrypted passwords
  • Regular security updates

We never sell your personal data.

6. Sharing Your Information:

We only share information with trusted third parties necessary to run our business:

6.1 Payment Providers

(e.g., Stripe, PayPal, Klarna, Clearpay — tell me which you use and I’ll add them)

These providers process your payment details securely.

6.2 Delivery Partners

To deliver your orders.

6.3 Website and IT Providers

Such as:

  • WordPress/WooCommerce plugins
  • Security tools (e.g., Wordfence)
  • Analytics tools

6.4 Legal Authorities

If required to comply with the law.

Your data is never sold, rented, or shared for purposes unrelated to your purchase.

 

7. Cookies:

Swaye uses cookies for:

  • Shopping cart functionality
  • User login
  • Analytics (e.g., Google Analytics)
  • Marketing (e.g., Facebook Pixel, if used)

You can disable cookies in your browser settings.

If you’d like, I can create a full Cookie Policy.

 

7. Data Retention:

We keep your data only as long as necessary:

  • Order records: 6 years (legal requirement)
  • Customer accounts: until deleted by you or after inactivity
  • Marketing data: until you opt out

Enquiry emails: typically 12 months

9. Your Rights:

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Object to marketing
  • Transfer your data to another provider
  • Withdraw consent at any time

To exercise your rights, contact: info@swaye.co.uk

10. Children’s Privacy:

Our website is not intended for individuals under 16 years old. We do not knowingly collect information from children.

11. Third-Party Links:

Our website may link to external sites.

We are not responsible for the privacy practices of those websites.

12. Changes to This Privacy Policy:

We may update this policy from time to time. Any updates will be posted on this page with a new “Last Updated” date.

13. Contact Information:

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us:

📧 info@swaye.co.uk

📍 Headlands Works, Headlands Road, Liversedge, WF15 7NT